Links are an important factor in SEO and their behavior on site can greatly influence your reader’s experience.
With Google now looking closely at “reader experience” when determining search ranking, it’s more important than ever for you to handle links in a consistent and non-frustrating way.
What’s more, opening links in the correct location, and letting the reader know where they are going to open, is an important part of accessibility.
For this reason, we are now recommending that all sites follow the latest best practice guidelines from the WCAG when it comes to where to open links, which can be summarized for bloggers as the following:
Casey Markee’s article on Search Engine Land provides additional details and can be found here (scroll down to item 4).
As always, all of our fixes are provided as 100% done-for-you services without any software for you to learn.